The My Magic Mud range of oral care products includes the famous My Magic Mud Whitening Tooth Powder together with the My Magic Mud whitening toothpastes in 3 flavours. My Magic Mud is formulated to clean, whiten, polish as well as detox your mouth! Using certified organic ingredients, the best activated coconut shell charcoal, and the highest grade calcium bentonite clay around, this formula can even be safely swallowed. These products contain no fluoride, no sodium lauryl sulfate, no triclosan, no preservatives, no glycerin,and no foaming agents and are Cruelty Free and Vegan.